This Website Privacy Notice is effective as of 27 September 2019.
At Horseware Ireland, we respect the right to personal privacy and adhere to our obligations under the Data Protection legislation including the Data Protection Act 2018 (Ireland) and the GDPR. The purpose of this Website Privacy Notice is to outline how we deal with any personal data that you provide to us while visiting this website, or registering for the Turnout Trade-In program. This Website Privacy Notice provides transparency to our users as how their data is collected and used. Please read the following carefully to understand our practices regarding your personal information and how we will treat it. If you are not happy with the provisions contained in this Website Privacy Notice you should not use this website.
By visiting this website, you are accepting the terms of this Website Privacy Notice. Any queries or comments about this policy should be forwarded to: info@horseware.com
This Website Privacy Notice does not provide any additional terms and conditions nor warranties whether expressly or implied. All terms and conditions in relation to the Turnout Trade In program are on the Terms and Conditions page.
Information Collected
We retain:
Personal Data
This is data that identifies you or can be used to identify or contact you and includes information such as your name, address, phone number and email address. The use of this is identified in our Terms and Conditions. We use this information to supply you with the voucher and details of the Turnout Trade In event, as well as contacting you in relation to marketing communications. As outlined in our Terms and Conditions, by downloading a voucher, customers consent to being contacted by Horseware Ireland, their affiliate brands, services and products, in relation to promotions, special offers, event details, brand news, competitions and discounts regarding their products.
Form responses
Your form responses under “A little more info” will be used by Horseware Ireland for research and commercial purposes. Horseware Ireland may use the collected information to administer the campaign, to improve future surveys and forms. By filling in the response form, you are contributing your data to a pool of data from which broad participant statistics are derived. We process the data to create a variety of market research insights and to help us to better understand consumer behavior, which in turn helps us to make smart decisions about our products and services. We use tools and methods to make sure that there is no reasonable possibility of identifying you from the reports that we create for internal use or to inform our retailers. For example, we combine the responses we collect from you with the responses of many others to produce aggregated reports from which you cannot be uniquely identified. Horseware Ireland may publish our analysis of the form responses and the results of our research. Such publications will not contain your personal information.
Statistical and Analytical Information
We gather statistical and other analytical information collected on an aggregate basis of all visitors to our website. Our servers automatically record ‘log files’ containing information about the volume and characteristics of our website traffic e.g. IP address, numbers of pages viewed, length of time spent on site etc. We use the data gathered from visitors to our website in an aggregate form to get a better understanding of where our visitors come from, how long a visitor spends on the site and to help us better design and organise our website. We collect technical information relating to your interaction with our website, including the type of browser and/or device used, operating system, files viewed, date/time stamp, referrer page and IP address. We cannot identify you from your log files.
Essential Cookies
These cookies are essential and help make Turnout Trade-In website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Cookie Name |
Provider |
Purpose |
Expiry |
| laravel_session |
TTI |
This cookie is used internally by the website's owners, when uploading or renewing website content. |
1 day |
| XSRF-Token |
TTI |
Ensures visitor browsing-security by preventing cross-site request forgery. This cookies is essential for the security of the website and visitor. |
1 day |
Google Analytics and the use of Cookies
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie relates to information about your use of the Turnout Trade-In website e.g. it will record the number of users on the site and track the number of users who return to the site (suing your IP address), the date and time when the vouchers were downloaded, the date and time when forms were submitted etc. By using the Horseware Ireland Turnout Trade-In website, you’ll be asked to consent to the use of cookies, and you cannot use the website if you do not consent. The information generated will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you will not be able to use this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Full details of Google’s Website Privacy Notice, please visit: https://policies.google.com/privacy
To understand how Google uses the information, click here (redirect to https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk
Data Retention
We will retain your data for as long as needed to gain useful insights from that data and fulfill the uses described in this Website Privacy Notice. When you are no longer an active respondent, we will continue to use the anonymised aggregated data about where you heard of the promotion, your discipline, your horses (including location, number, blanket size and name), brand preferences and pet ownership. However, we keep this data separate from data that could be used to identify you, and strictly limit access to your identifying data.
Disclosure of Information to Third Parties
We may provide the anonymised aggregated data from the form responses to third parties such as our retail partners or selling agents, where such information is combined with similar information of other users of our website. For example, we may share your horse size with our retail partners to ensure they stock product in accordance to the market need. Additional third parties to whom we may provide this information may include researchers and other similar parties. Aggregated summary information may be shared with media publications or in promotional materials and individuals will never be personally identifiable. We will use third party processors to send large volume of emails etc such as Dotmailer.
We will disclose your Personal Data if we believe in good faith that we are required to disclose it in order to comply with any applicable law, a summons, a search warrant, a court or regulatory order, or other statutory requirement.
International Data Transfers
Information that we collect may be stored and processed in and transferred between the countries in which we operate, in this case between the US where the Turnout Trade In campaign is taking place and our head office in Ireland where the data is processed, in order to enable us to use the information in accordance with this policy. We share the aggregated and anonymised market insights with our US team to assist them in understanding the market and develop an understanding of our users’ equestrian habits. We will take technical and organisational measures to ensure that your data is treated securely and in accordance with requirements under GDPR and other legislation.
Security
Your Personal Data is held on secure servers hosted by our ISP (Internet Service Provider). The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will implement appropriate security and technological measures to protect your Personal Data.
Personal Data Maintenance
You may inform us of any changes in your Personal Data, and in accordance with our obligations under the Data Protection legislation including the Data Protection Act 2018 and the GDPR, we will update or delete your Personal Data. We will not hold your Personal Data any longer than is necessary for functions associated with this website. We will review our databases on a periodic basis, and shall delete data that is outdated, inaccurate, or no longer necessary.
As the Horseware Ireland head office is located in Ireland, we are governed by the EU’s General Data Protection Regulations. Your rights under General Data Protection Regulations (GDPR) are:
- You have the right to access the personal data we hold on you.
- You have the right to correct and update the personal data we hold on you.
- You have the right to have your personal data erased.
- You have the right to object to processing of your personal data.
- You have the right to data portability.
- You have the right to withdraw your consent to the processing of personal data for which consent was sought.
- You have the right to complain to the Data Protection Commissioner.
In any communication that we send to you, we will include a clear “unsubscribe” link. Alternatively, please email unsubscribe@horseware.com with your name and email address to have your details removed from our contact database.
You have the right to withdraw to consent to the use of your contact information at any time. To do this unsubscribe using the email address unsubscribe@horseware.com
Changes to the Turnout Trade-In Website Privacy Notice
Any changes to this Website Privacy Notice will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Website Privacy Notice, or otherwise disclosed to you at the time it was collected, we will seek further consent.
Any queries or comments about this policy should be forwarded to: info@horseware.com
Horseware Ireland’s head office is located at Horseware Products Ltd, Finnabair Industrial Estate, Dundalk, Co. Louth, A91 KF5F, Ireland. Telephone: +353429389000
Our North American facility is located at Horseware Products Ltd., 1350 Cunningham Road, Kinston, NC, 28501. Telephone: 800-887-6688